Today’s car-buyer visits just 1.4 dealerships on average prior to making a purchase. They’ve done over 9 hours of online research and are coming to you ready to buy. If they leave, they are likely buying at their next stop. You must engage this customer differently. 54% of surveyed car shoppers said they would buy from a dealership that offered their preferred experience even if it didn’t offer the best price. A well designed carefully strategized digital engagement platform enhances the customers’ experience by creating a seamless transition as they move down the new sales funnel from comfortable online research of your brand and dealership to actual in-store buyer.
ABN has solutions and content for all dealership profit centers to help you generate the most value from every customer interaction.
DealerTV
- Eliminate competitor ads from your lounges and entertain your guests with family appropriate content
- Anticipated commercial breaks present personalized dealership advertising, tech tips, etc.
- Animated side banners promote all your dealerships’ profit centers
- Control the messaging in your customer lounge areas and eliminate negative economic and societal news
Showroom Digital Signage
- Digital signage that maintains emotional engagement throughout the buying experience
- Share your brand story including testimonials, community involvement and “why buy here”
- Upsell accessory content as customers visualize making their vehicle their own
- Auto dealership signage also available in a vertical orientation
Video Walls
- Create a powerful customer experience and magnify your messaging
- Maximize reach and marketing potential of open space in your facility’s design
- Available in up to a 16-screen, and LED configurations for maximum impact
F&I Digital Signage
- Take advantage of dwell time to educate and inform
- Generate just-in-time upsell opportunities
- Demonstrate the value of customers protecting their investment
- Educate on dealership service available to the customer post-sale
- Immediately generate trust with transparent, upfront pricing
- Regular transitions to full-screen digital signage create cross-sell and upsell opportunities
- DMS integration with select providers available
- Available in vertical orientation
Parts & Accessories Digital Signage
- Effectively market accessories to the do-it-yourselfers who love their vehicles most
- Share your latest specials at the point of sale for maximum effectiveness
- Cross-promote other dealership services and retain customers
Sales Appointment Boards
- Get the customer experience off on the right foot and differentiate your dealership
- Immediately welcome your customers and build goodwill
- DMS integrated with select providers